A tablet, monitor and phone screen showing Troon Technologies' website and social media feed.

Boost Your Sales With Compelling Content 

Assets that amplify your sales marketing goals

Compelling CTAs

Measurable ROI

Effective Lead Generation

Compelling CTAs Measurable ROI Effective Lead Generation

Our Services, Your Sales

  • A laptop displaying an email campaign for OrgHealth.

    Content Services

    Email drip campaigns

    Email nurture campaigns

    eNewsletters

  • A person's hands holding a tablet while looking at a guide for HR leaders.

    Strategic Collateral

    Compelling lead magnets

    Digital ads – Facebook, Instagram & LinkedIn

    High-conversion landing pages

  • A screenshot of a website homepage for a Canadian mortgage broker.

    Website Design & Development

    SEO-rich website copy

    Branded design

    Optimized user experience

A focused man looking at his laptop screen with his hands clasped.

Big Vision, Limited Resources

Does this sound familiar?

  • You have clear sales targets but not the internal resources to bring it reach them

  • Your go-to sales strategies aren’t performing the way they use to

  • You’ve outsourced sales and marketing in the past only to be disappointed

Hitting your sales targets matters but developing an ongoing sales strategy and the clear, compelling content that supports your in-person sales is the work of a whole department. The good news is, there’s no need to hire an in-house team when you have a partner who can do both the sales strategy and collateral creation. Meet Bright Light Content.

Six screenshots of social media posts for OrgHealth.

It’s Time for More—and Better—Content 

You need:

  • Customer-focused content strategy that prioritizes clarity 

  • Consistent collateral that compels your audience

  • Messaging and materials that make your work easier

Think of Bright Light Content as your embedded sales and content department, committed to helping you reach, and surpass, your sales goals with content that converts.  Our content— think ads, landing pages, email campaigns— all custom built to put you in front of your target market.

Your Trusted Partners

We understand that success in sales is more complicated than ever before. You need strategic, clear content to support and smooth your sales cycle. That’s why we’ve assembled a team of experts who specialize in message clarity and creating customer-focused content supported by the StoryBrand framework, used by top brands like Keller WIlliams, The White House, and The Economist, plus tens of thousands of small businesses. Our robust suite of content services is built to serve you.

TRUSTED BY:

  • Camp Tech logo
  • Digital Main Street Logo
  • Coldest Night of the Year logo
  • Garnet Families logo
  • Queen's University logo
  • RaiseUpFaith logo
  • OrgHealth logo
  • Troon Technologies logo
  • Red Maple Coaching & Consulting logo
  • The Magpie Cakery logo
  • Hydrathletics logo
  • Insight Eye Care logo
  • BGC Canada logo
  • Connico logo
  • Blue Sea Foundation logo

Our Process

Discover & Plan

Kickstart your sales with our signature discovery and planning process that gets to the root of your business goals.

Create & Publish

We develop and hit send on content that reaches your audience, so when they are ready to buy, you are top of mind.

Measure & Optimize

If it doesn’t work, it isn’t worth it. We measure and refine content so that you are hitting your goals.

A woman laughing while working around a table with her colleagues.

Great organizations deserve a great digital presence.

At Bright Light Content, we know you have goals to reach. But trying to achieve those goals without the necessary resources is exhausting. We’ve been there, we get it—we have worked with 100s of organizations to help make their digital dreams a reality. From visuals to words to assets, we build content ecosystems that deliver data-driven online presence so they can thrive and be found. We’re ready to do the same for yours.