OUR APPROACH
It All Starts With Digital Marketing Strategy
Built to tell your brand’s unique story
Strategy-First Digital Marketing
Strategy is always the best place to start. It helps stop the spinning wheels, puts your engine in gear, and drives you forward toward a goal, with the vehicle built for you. At BLC, our marketing strategy process uses time-tested tools and well-honed conversations to extract the heartbeat of your brand and build a plan to bring it to life.
Digital marketing strategy is your roadmap to success:
Clear vision and messaging that creates brand consistency
Cohesive understanding of goals and which metrics matter
Experienced team on your side to bring the strategy to life
The StoryBrand Advantage
The human brain makes sense of the world through story. Applying storytelling techniques to marketing strategy creates a clear message that makes sense to your audience. At Bright Light Content, we use the world-renowned StoryBrand clarity framework to create clear, compelling, and actionable content that resonates with your audience.
Along with BLC, StoryBrand is used by top brands like Keller WIlliams, The White House, and The Economist, plus tens of thousands of small businesses.
All About StoryBrand
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The StoryBrand framework crafts compelling marketing messaging. When you clarify your message, customers engage. But if you confuse, you’ll lose. Grounded in the power of storytelling, this method helps businesses clarify messaging by casting them as the guide in their customer's journey.
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By identifying the customer as the true hero, the framework emphasizes addressing the customer’s needs, desires, and challenges. Through a series of seven universal story elements, StoryBrand enables businesses to create clear, engaging messaging that drives action and fosters meaningful connections with their target audience.
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BLC’s team includes StoryBrand Certified Guides, who are authorized and equipped to leverage this framework to refine your brand's story, amplify its impact, and drive your business towards success.
CultureTalk:
Sound Like You
Not only do humans make sense using storytelling frameworks, we tell stories with a specific voice and tone. If there are a million ways to tell your story, which is the way that sounds the most like you? That’s where CultureTalk comes in. Using the 12 archetypes identified by Carl Jung, CultureTalk explores how these archetypes get expressed in marketing by brands.
Our team of strategists uses CultureTalk to nail how your brand sounds and looks to take your clear message and make it sound just. like. you.
