Sarah Whyte
MEET THE TEAM
Brand & Content Strategist
She/Her
Ever the quick talker and fast thinker, Sarah has spent her 20+ year career honing her communication and strategy skills to serve organizations and nonprofits of all shapes and sizes. Sarah loves to learn new things, tell impactful stories, and celebrate the amazing work being done by BLC clients in big and small ways worldwide.
Throughout her career, Sarah has created and crafted events and written for embassies, universities, churches, denominations, publications and think-tanks. She is also a sought-after speaker and teacher, bringing an uncanny ability to see patterns, simplify complex ideas, and create materials that provoke deep resonance with her audience.
At Bright Light Content, Sarah lends her wordsmithing and strategic expertise to client’s in both the early discovery process and the creation of on-going deliverables to create effective and impactful content that converts. She delights in creating meaningful strategies for clients that reflect their unique value proposition and offerings. Her work has directly improved the long term success and viability of content ecosystems by successfully integrating SEO considerations while maintaining unique voice and tone throughout consistent and compelling content.
Sarah’s background includes political science and history, with a Masters in Theological Studies. Her bright personality and keen insights help propel BLC forward with each new opportunity.
Areas of specialization: StoryBrand strategy; content voice and tone; copywriting; SEO copywriting.