MEET THE TEAM

Kristy Guthrie

Founder & Principal Strategist

She/Her

Kristy Guthrie founded Bright Light Content in 2017 in an effort to help good people do great things in the world. 

She has created a workplace that inspires creative, strategic people to give their all in service of hardworking clients operating in the social good sector. Her passion is culture and her goal is to serve others in a meaningful, personal way. 

And! She’s a words-person. With over 15 years of experience working in content design, digital marketing, content marketing, and consulting, Kristy has pioneered a unique approach to content. By combining proven methodologies in marketing and instructional design, she is able to create and deliver truly effective, right-sized campaigns for nonprofit and for-purpose organizations around the world.

Kristy is a teacher at heart. She’s delivered fun, spirited webinars, workshops, and presentations for small businesses, charities, governmental agencies, and marketing professionals across Canada. 


  • Pioneered BLC’s signature approach to content marketing

  • Delivered hundreds of content strategies to organizations, from air conditioning to aerospace

  • Specialist in marketing & engagement strategies for nonprofit and for-purpose organizations

  • Storybrand Certified Guide 

  • Certified Culture Talk Consultant