Bright Light Content & Strategy provides – you guessed it! – content strategy and content creation services to a diverse set of clients in Canada, the US, and the UK.

We focus on helping organizations bring their brands to life by pinpointing key messages, important ideas, and deconstructing complex processes – and then translating these imperatives into effective, engaging, and informative content.

Our Goal

Our goal is to help you achieve your goals by planning and creating content that educates, engages, and inspires action. It’s not just clear, it’s not just fun, it’s high-impact content that drives behaviour and delivers results.

We’re a strategy-first agency, committed to compelling storytelling. We’ve helped B2B and B2C organizations drive their revenue, reach, and both employee and customer engagement. We serve industries ranging from finance to healthcare, construction to professional services, real estate to insurance, and many more.

Our Process

Our proven process makes it – dare we say – EASY to tap into thought leaders’ expertise, collect source materials and design content strategies, campaigns, and deliverables that are authentic and accurate.

Because the organization’s we serve have different goals and target audiences, we apply our proven process to create content destined for websites, blogs, presentations, eLearning systems, social media channels, and more.

Working with us is as easy as 1-2-3:

  1. Plan
  2. We meet, discuss your company, goals, thought leaders, and content needs. This initial conversation will lead to a discovery process and resulting strategy plan.

  3. Create
  4. We use our Bright Light proven process to quickly and efficiently extract your thought leadership. Depending on the project this will be through interview, research, data collection & collation.

    Then we translate your knowledge into highly relevant, highly valuable content and design to match your digital destination and target audience.

    You have full control throughout a streamlined feedback and review process.

  5. Publish
  6. Then we tell your story to the world. Whether on your website, social channels, LMS, or through guest posts and advertising channels, we publish your content in the right places at the right times.

Our Team

Kristy Guthrie-Roth

We are made up of a team of world-class writers, designers and content strategists that believe in the power of words. We are passionate about storytelling and creating content that matters – to your company and your customers.

Bright Light is led by Kristy Guthrie-Roth, a content strategist with 10 years’ experience in salesforce communications, online branding, content strategy, and eLearning curriculum design.

While Kristy acutely understands the power of communications and storytelling to drive results, having spent the last 10 years working with CEOs, marketing managers, and corporate trainers, she also understands the real world constraints and challenges facing most businesses around the globe.

A skilled interviewer, writer, and strategic mind, Kristy will expertly cut through the clutter and help you bring the true essence of your brand & messaging to life. You might even have some fun while we’re at it.

Ready To Go?

We’re always looking to help good people at great organizations achieve their goals through the power of words.

Does your company have a story to tell?

Tell Me About It